Monday, September 30, 2019
Ã¢â¬Å"National Institute on Alcohol Abuse and Alcoholism. Ã¢â¬ Gale Opposing Viewpoints in Context. Detroit: Gale, 2014. Opposing Viewpoints in Context. Web. 21 May 2014. Ã¢â¬Å"Alcohol Abuse and Addiction. Ã¢â¬ Alcohol and Tobacco: AmericaÃ¢â¬â¢s Drugs of Choice. Detroit: Gale, 2006. Information Plus Reference Series. Opposing Viewpoints in Context. Web. 21 May 2014. Ã¢â¬Å"Drunkard Attacks Wife. Ã¢â¬ Family in Society: Essential Primary Sources. Ed. K. Lee Lerner, Brenda Wilmoth Lerner, and Adrienne Wilmoth Lerner. Detroit: Gale, 2006. 40-42. Opposing Viewpoints in Context. Web. 21 May 2014. Alcohol abuse is the habitual misuse of alcohol. As children move from adolescence to young adulthood, they encounter dramatic physical, emotional, and lifestyle changes. Developmental transitions, such as puberty and increasing independence, have been associated with alcohol use. Some, adolescence take a dark turn, especially when underage drinking is involved. Ã¢â¬Å"Everybody is doing itÃ¢â¬ so they do it too. They drink because they want to change something about their lives , however they increases the risk of academic failure, and can cause suicide and homicide. Research shows that annually about 4,700 people under age 21 die from injuries involving underage drinking. People take drugs mainly for the reasons to fit in , in school, at work, the community , etc. They also do it to escape from reality or relax . Or so they could feel good among their peers at school. Also, they sometimes are curious and ask themselves Ã¢â¬Å" How does it tastes ? Ã¢â¬ Ã¢â¬Å" How would it affect me? Ã¢â¬ Ã¢â¬Å" Is it as bad/ good as everyone tells me? Ã¢â¬ . But the real reason is peer pressure, because many teenagers feel pressured to drink around their friends. Some short-term effects of alcohol are slurred speech, drowsiness, vomiting, headaches, breathing difficulties, decreased perception and coordination , blackouts and anemia . You can get all of these short-term from simply drinking alcohol. But in the other hand ,the long-term effects are unintentional injuries such as car crashes, or drowning. Increased family problems, broken relationships. They often tend to have short temper because they have been drinking to much and donÃ¢â¬â¢t tolerate as much things as they used to. They can get alcohol poising for drinking way too much alcohol. High blood pressure , stroke, and other heart- related diseases are also long-term effects . But the ones that caught my eye the most are liver disease, cancer of the mouth and throat, nerve damage, and permanent damage to the brain. In my opinion those are the worst ones that could happen to you, if you drink too much alcohol. Alcohol is linked to 75,000 U. S deaths a year, and shortens the lives of these people by an average of 30 years. Excessive alcohol consumption is the third leading cause of preventable death in the united stated after tobacco use and poor eating and exercise habits. The Centers for Disease Control and Prevention , estimated that 34,833 died from cirrhosis of the liver, cancer and other diseases linked to drinking too much beer , wine and spirits. Another 40,933 died from car crashes and other mishaps caused by excessive alcohol use. Researchers considered any man who averaged more than two drinks per day or more than four drinks per occasion to be an excessive drinker. For woman it was more than one drink per day or more than three drinks per occasion. Men accounted for 72 percent of the excessive drinking deaths in 2001, and those 21 and younger made up six percent of the death toll. Light or moderate drinking can benefit a personÃ¢â¬â¢s health , but heavy drinking increases the risk of high blood pressure , heart disorders, certain cancers and liver disease. Excessive drinkers are also more likely to die in car accidents. The United States aims to cut the rate of alcohol-related driving fatalities to four deaths 1 / 2 per 100,000 people by 2010, a 32 percent drop from 1998. There are many myths of alcohol use including that it improves sexual performance, the fact is that although you may think that drinking makes you better in bed, psychologically alcohol reduces your performance. Another myth is that you can drink and still be under control. That is a lie , drinking impairs your judgment , which increases the likelihood that you will do something youÃ¢â¬â¢ll later regret such as having unprotected sex , being involved in date rape, damaging property, or being victimized by others. Furthermore, teenagers often say that drinking isnÃ¢â¬â¢t all that dangerous, that is a myth. Reality is that one in three eighteen to twenty four year olds admitted to emergency rooms for serious injuries are intoxicated. And alcohol is also associated with homicides, suicides, and drowning , as mentioned before. But, the most common myth is that beer doesnÃ¢â¬â¢t have as much alcohol as hard liquor. Actually , a twelve ounce bottle of beer has the same amount as alcohol as a standard shot of eighty proof liquor (either straight or in a mixed drink ) or five ounces of wine. If you believe you or a friend may be experiencing Alcohol and/or substance problems there is help , it can be challenging but it is treatable. You can contact youÃ¢â¬â¢re counselor or you can contact psychological services and they could help you , I suggest do some research on which one is best suitable for you, and which one you feel more comfortable with. I strongly suggest that if you know a person with substance problems , let them know of the alcohol addiction treatment. Alcohol addiction treatment utilizes programs that help individuals who cannot stop drinking on their own understand what causes their alcohol addiction. Once they are knowledgeable about the cause and have the tools to break the cycle of alcohol addiction, they can begin to cope with the normal stresses of life. Alcohol addiction treatment means stepping out of your addicted life and into a supportive , comfortable, environment where you can begin life of sobriety. The drug & alcohol addiction treatment program includes expert diagnosis , detoxification, intelligent use of anti-addiction medicines, various neuro and psychotherapies , twelve Ã¢â¬â step facilitation, family involvement , health and nutrition education, and continuing life care support. POWERED BY TCPDF (WWW. TCPDF. ORG).
Sunday, September 29, 2019
I. EXECUTIVE SUMMARY McDonaldÃ¢â¬â¢s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonaldÃ¢â¬â¢s to open for business was in the Morayta university districts in Manila during 1981. These days McDonaldÃ¢â¬â¢s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonaldÃ¢â¬â¢s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. It is one of the leading fast-food chains internationally as well as in the Philippines, with a rapidly developing consumer brand and growing customer base. . It is a place for family togetherness organized around a common love of the traditional food. Its operating system is characterized by focusing on uniformity for consistent quality, the formation of partner relationship with its franchises and supplier to improve operating system innovatively and last but not least the introduction of new products. With its steady drive for improvement and consistently high quality, McDonaldÃ¢â¬â¢s revolutionized the entire supply chain. Instead of regimenting its supplier and franchisees, McDonaldÃ¢â¬â¢s expected commitment from them in terms of adherence and experimentation. The implemented, smooth operating chain of suppliers, McDonaldÃ¢â¬â¢s corporate management and franchisees balances each other, creates an entrepreneurial spirit that added value, innovation, economics of scale, the bargaining power for advertising and purchasing, as well as new product and process ideas to the company. Additionally, all involved parties maintained a collective emphasis on disciplined quality standards. As years passed by, McDonaldÃ¢â¬â¢s needed to adapt to industry changes by accomplishing some process design innovations in fruitful collaboration with its suppliers and franchisees. In this context, McDonaldÃ¢â¬â¢s improved the chainÃ¢â¬â¢s chicken and friesÃ¢â¬â¢ quality and consistency by switching from raw to frozen delivered fries as well as the productivity of employee. Another major process enhancement was the introduction of the breakfast at McDonaldÃ¢â¬â¢s. In this way, the corporation expanded its operating hours since it had to pay for rent, utilities and insurance 24 hours a day, anyways. The generation of a totally new business came along with the nice side effect that it again distinguishes itself from its competitors. This marketing plan is used in outlining the product, pricing, and distribution and promotion strategies to be implemented and executed during this time. It proposes a revitalization of the McDonaldÃ¢â¬â¢s philosophy so as to focus on the quality of products and services for customerÃ¢â¬â¢s value and a healthy lifestyle, healthy eating habits, smart choices and education. The plan also outlines the structural issues that may arise during its implementation and execution, tactical initiatives to turn strategy into action. II. CHALLENGE Problem: Before, the company use grilled direct system. Which becomes the problem of the company because the customer always complaining about the quality of the product like chicken mcdo, when it is served to the customers it is not crispy because it stays longer in the warming bin, and also the patty of the burger, it is not juicy because it is not hot. The access of McDelivery to the call center is another problem of McDonalds because some times the information about on the location of the customer is wrong. Solution: Now a day the McDonaldÃ¢â¬â¢s uses the Made for You (MFY) system. Ã¢â¬ ¢ Food is made or prepared to actual customer demand, providing each and every burger only when it is needed just in time (JIT). Ã¢â¬ ¢ It standardizes assembly of all sandwiches to one or two at a time. Ã¢â¬ ¢ Requires minimal Human Decisions Making. Ã¢â¬ ¢ It requires Behavioral change Ã¢ â" Quality Ã¢ â" Complete waste Ã¢ â" Equipment Ã¢ â" Standard procedure III. SITUATION ANALYSIS Company Analysis Ã¢â¬ ¢ Goals Ã¢â¬â Develop a solution to improve kitchen layouts, people positioning and operational procedures for a better guest experience. In simple terms: our goal is to have a happy and satisfied customer. Ã¢â¬ ¢ Focus Ã¢â¬â the company should focus on products and services. McDonaldÃ¢â¬â¢s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food productions at value prices with excellent service. Ã¢â¬ ¢ Values Ã¢â¬â Customer Ã¢â¬â driven, Malasakit, Integrity, Teamwork and Excellent. Ã¢â¬ ¢ Strengths Ã¢ â" Quality of the product, services and cleanliness of the store. Ã¢ â" The service of the company is fast and accurate, and we believe that taking good care of our customers is the first vital step toward effective sales building. Ã¢ â" Patents and Trademark Ã¢ â" Branding such as through the use of logos, colours, slogan and other images. A key part of the McDonaldÃ¢â¬â¢s brand is its Ã¢â¬ËMÃ¢â¬â¢ logo otherwise known as Ã¢â¬ËThe Golden ArchesÃ¢â¬â¢. Ã¢â¬ ¢ Weaknesses Ã¢ â" The competitors like Jollibee, Mang Inasal, Burger King etc. Ã¢ â" Lack of cooperation between the management and in the crews. Ã¢â¬ ¢ Market Shares Ã¢â¬â McDonaldÃ¢â¬â¢s has captured more than 40% share of the hamburger market in the Philippines. Customer Analysis Ã¢â¬ ¢ Number Ã¢â¬â 30% is ages 60 and above, 20% is ages 1-15, 50% is ages 16 and above. This is the percentage of customer who are eating at the McDonaldÃ¢â¬â¢s everyday especially during breakfast, lunch, and dinner. Ã¢â¬ ¢ Type Ã¢â¬â Class B & C Ã¢â¬ ¢ Value Drivers Ã¢â¬â a part from our product and services. McDonaldÃ¢â¬â¢s gives back to the community through the Ronald McDonald House Charities (RMHC). RMHC supports childrenÃ¢â¬â¢s development and well being through Bahay Bulilit and Bright Minds Read (BMR). Every happy meal purchase gives 50 centavos to RMHC. Ã¢â¬ ¢ Decision process Ã¢â¬â The customer have a lot of decision making it is base of what they needs and wants, also the customer decide to buy a discounted product like in coupon and the mcsaver meals. Competitor Analysis Ã¢â¬ ¢ Market Position No. 1 (Jollibee) No. 2 (McDonaldÃ¢â¬â¢s) Ã¢â¬ ¢ Strengths Lasang Pinoy Raw materials are environment friendly Ã¢â¬ ¢ Weaknesses Jollibee has a poor service Ã¢â¬ ¢ Market shares Ã¢â¬â Jollibee has captured more than 52% share of the hamburger market in the Philippines. SWOT ANALYSIS Strength Ã¢â¬ ¢ Risk diversity Ã¢â¬ ¢ Large market share Ã¢â¬ ¢ Strong supply chain Ã¢â¬ ¢ Promoting ethical conduct Ã¢â¬ ¢ Competitive fast-food chain Ã¢â¬ ¢ Attentive and friendly staff/crewÃ¢â¬â¢s Ã¢â¬ ¢ Rigorous food safety standards Ã¢â¬ ¢ Good reputation among customer Ã¢â¬ ¢ Decentralized yet connected system Ã¢â¬ ¢ Strong brand name, image and reputation Ã¢â¬ ¢ Strong financial and performance and position Ã¢â¬ ¢ Affordable prices and high quality products Ã¢â¬ ¢ Nutritional information available on packaging Ã¢â¬ ¢ Strong global presence and performance in the global marketplace Ã¢â¬ ¢ Specialized training for managers known as the Hamburger University Ã¢â¬ ¢ McDonalds Plan to Win focuses on people, product, place, price and promotion Weaknesses Ã¢â¬ ¢ Unhealthy food image Ã¢â¬ ¢ High staff turnover including top management Ã¢â¬ ¢ Customer losses due to fierce competition Ã¢â¬ ¢ Lack of access to the best natural resources Ã¢â¬ ¢ Lack of access to key distribution channel Opportunities Ã¢â¬ ¢ Growing health trends among consumers Ã¢â¬ ¢ Joint ventures with retailers Ã¢â¬ ¢ Consolidation of retailers likely, so better locations for franchisees Ã¢â¬ ¢ Respond to social changes by innovation with in healthier lifestyle foods Ã¢â¬ ¢ Strengthen its value proposition and offering, to encourage customers who visit coffee shops into McDonalds Ã¢â¬ ¢ The new Ã¢â¬Å"formatsÃ¢â¬ , Mccafe, having wi-fi internet links should help in attracting segments. Also installing childrenÃ¢â¬â¢s play-parks and its focus on educating consumers about health, fitness. Ã¢â¬ ¢ International expansion into emerging marketÃ¢â¬â¢s of other country Ã¢â¬ ¢ Growth of the fast-food industry Ã¢â¬ ¢ Low cost menu that will attract the customers Ã¢â¬ ¢ Providing many promotional activities Threats Ã¢â¬ ¢ Health professionals and consumer activists accuse McDonaldÃ¢â¬â¢s of contributing to the country health issue of high cholesterol, heart attacks, diabetes, and obesity Ã¢â¬ ¢ McDonalds competitors threatened market share of the company both internationally and domestically Ã¢â¬ ¢ Global recession and fluctuating foreign currencies Ã¢â¬ ¢ Affordability of the competitors products Ã¢â¬ ¢ Similar flavors and products of the competitors Ã¢â¬ ¢ Competitors endorsers are much popular when it compares to McDonalds IV.Market Segmentation Market Segmentation is the process of splitting customer in to different groups, or segment within the customers with similar characteristics have similar needs. Geographical Segmentation Mcdonalds offered their services based on certain country basic food. Like Philippines McDonalds realized that Filipino basic food is rice which with fried chicken as its local basic food. Demographic/Psychographic Segmentation Demographic segmentation divided the market into groups based on variables like gender, age, nationality, religion; family life cycle and family size McDonald offered their services by segmented their customer base on age, religion and family life cycle. To offer the best service McDonalds still concern about variations due to differing tastes and cultural issues for their customer over the world. Behavioral Segmentation Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefit sought, or responses to companyÃ¢â¬â¢s product. One of the best forms of segmentation is to divide buyers according to the different benefits that they want to get by purchasing the product. Usually people who look for in their product class or look for each benefit. For example, McDonald provide McDelivery for 24 hours, this is the only one delivery service that not stop even once in a while a day by just call it and order, after that within a minute it comes to your place with the food that still hot and fresh. V. Alternative Marketing Strategies McDonalds has seen recent success through a careful implementation of its Ã¢â¬Å"Plan to WinÃ¢â¬ strategy, which focuses on several key aspects of the business, namely increasing traffic to restaurants, providing everyday value to customers, innovating the company through the creation of new menu items, re-imaging the companyÃ¢â¬â¢s look, as well as its marketing campaigns. McDonaldÃ¢â¬â¢s Plan to Win is based on a core set of four main goals: Ã¢â¬ ¢ Acquire more customers Ã¢â¬ ¢ Get these customers to eat at McDonalds more often Ã¢â¬ ¢ Develop more brand loyalty for the McDonalds brand Ã¢â¬ ¢ Ultimately become more profitable Increasing restaurant visits Current market condition help the appearance of McDonalds as a low cost alternative to eating at more expensive restaurants in the minds of customers, which has consequently led to an increase in foot traffic at McDonalds franchises. McDonalds has addressed these conditions through an increase in advertising, specially displaying the companyÃ¢â¬â¢s attention toward a diversified menu of low cost items. Such advertising serves to satisfy all four of goals of Plan to win program, drawing customer interest through a short display of the plethora of new menu options recently added, while also helping to change the look and feel of McDonalds in the minds of customers. Providing everyday value In order to create an overall feeling of value for customers to experience, McDonalds has released a modular value meal, where customers have the benefit of both low prices coupled with increased freedom when deciding on a meal. While traditional menu options emphasize a trade-off between ordering freedom and price, the McDonalds value menu provides customers with both all at once, helping customers associate the brand with good value. Innovating new menu items At the same time as their menu choices have become modular and less expensive, McDonalds is also creating value for customers by providing a diverse menu with many more ordering options. Customers can now expect an increase in health-conscious options by adding some vegetables in the burger and also they provide some dessert like apple pie or pineapple pie. McDonalds also provide a mccafe like ice mocha, ice latte, and cappuccino, Americano to provide some different variety of coffee to satisfy the customer. Marketing campaigns As well as considering the important of keeping customers informed of the continuing changes to the company through advertising media and social media dialogues, McDonalds also recognizes the value of maintaining an ongoing support system and training structure for each of its franchise operators. As mentioned above, McDonalds uses well defined, and measurable milestones to help their constituents meet company goals with as few inconsistencies as possible. McDonaldsÃ¢â¬â¢ training programs have been continuously recognized for their excellence, and with the continuing changes being carried out throughout the company, this attention to the value of training is a terrific asset to the company. Re-imaging the restaurant Directly benefiting the companyÃ¢â¬â¢s goals of brand development for the company, McDonalds is reenergizing their brand through an understanding of Ã¢â¬Å"brand powerÃ¢â¬ , which is built on the cultivation of four key areas of the brand, brand identity, familiarity, specialness, and authority. Brand identity is defined as the set of characteristics that customers recognize your brand by; in McDonaldsÃ¢â¬â¢ case these are speed, consistency, value, and variety. Brand identity works with brand familiarity, helping to expand the message that symbols of the company, or even the overall impact of advertisements themselves in reinforcing the identity of the brand in the minds of customers. If carefully managed, McDonalds can use their brand identity to make their investments in advertising go much further. Beyond this, brand specialness and authority continue the process, representing the perceptions of McDonalds as the company appears to customers. Ideally, McDonalds should leverage brand specialness and authority to clearly stand out as a distinct and trustworthy source of value, allowing customers to increase the value of the McDonalds brand through their positive interactions with the company. McDonaldÃ¢â¬â¢s adopts different strategies to attract customers of different age groups, but still the main target remains to be children. So in order to attract them, McDonaldÃ¢â¬â¢s use a key tool: the Happy Meals, which seem to fascinate children due to the toys included in the menu. In addition to this, they have a tie up with The Walt Disney Company for the Disney characters included in the menu, in order to make sure that they offer the kids a wide range of toy options. Moreover, McDonaldÃ¢â¬â¢s provides the children with a special facility, unique for food venues and fast-food restaurants: a playground. This strategy is aimed at making McDonaldÃ¢â¬â¢s a pleasant and fun environment for both kids and parents. Even the exterior of every restaurant is also strategically designed using bright colors to invite in the customer, especially kids who can easily be influenced by these aspects. So not only that the children like it, it is a chance for the parents to spend some Ã¢â¬Å"quality timeÃ¢â¬ with their kids. Another aspect of their marketing strategy is the fact that every McDonaldÃ¢â¬â¢s restaurant provides WiÃ¢â¬âFi facilities, a detail that adds to the attractive qualities and is aimed at teenage customers. In addition to this, what is representative for this chain is their clown mascot, Ronald McDonald, who is essential for creating the bond with children and entertaining them. They can even have private birthday parties in the facilities, again part of McDonaldÃ¢â¬â¢s aim to induce happy memories in childrenÃ¢â¬â¢s minds, and to make them associate the McDonaldÃ¢â¬â¢s brand and logo with happy moments. VI. Selected Marketing Strategy Product Suppliers are dedicated to providing McDonaldÃ¢â¬â¢s with top quality material that is continually monitored for freshness and safety. McDonaldÃ¢â¬â¢s uses regional suppliers to ensure that the freshness is delivered to customers in every product they buy. Food quality is keys at McDonaldÃ¢â¬â¢s. They seek out fresh lettuce and tomatoes, onions and pickles, quality buns and potatoes, pure ground beef, select poultry and fish and wholesome dairy products. All of the beef, chicken and pork that are used are purchased from federally inspected facilities to ensure freshness, wholesomeness and peak quality when served to customers. Non-Vegetarian Ingredients Chicken The chicken products are made from high quality boned rib and leg meat and are covered in a specially seasoned, lightly battered coating. They are shaped in uniform sizes to ensure consistency in weight and value. Fish The fish products in McDonaldÃ¢â¬â¢s Filet Ã¢â¬âO- Fish are 100% pure whole white fillets that are lightly breaded. Their exacting quality standards for fish surpass federal requirements. The ocean-fresh quality of Filet-O-Fish is a result of the process and ability to freeze the fish at sea to maintain freshness. Vegetarian Ingredients Vegetables McDonaldÃ¢â¬â¢s use freshly shredded lettuce, onions, pickles and tomatoes in their restaurants. All their vegetable products are processed from high quality graded vegetables in a 100% dedicated vegetarian plant. Potatoes McDonaldÃ¢â¬â¢s French fries are famous around the world. To make French fries, McDonaldÃ¢â¬â¢s uses only the best potatoes available from their own potato farms. Their potato suppliers make many of the same nationally recognized brands of potato products to make customers feel that they are with their family at home. These potatoes are cut, blanched and processed on state-of-the-art processing lines to ensure maximum retention of nutrients. Their French fries and Potato Wedges are cooked at the plant in 100% vegetables cooking oil. Other Ingredients Cheese and other Dairy Products All dairy products like cheese, McShakes and Soft Serves are made from fresh dairy milk. All dairy products including cheese have a role to play in balanced diet because they contain a wide variety of essential nutrients such as protein, calcium, fat solubles, phosphorus, etc. McDonaldÃ¢â¬â¢s uses a special blend of pasteurized American cheese to complement the flavor of their sandwiches. Buns McDonaldÃ¢â¬â¢s uses buns made from locally grown wheat flour. They are baked locally and delivered fresh, several times each week to McDonaldÃ¢â¬â¢s restaurants. Cooking Oil Food preparations are done in 100% refined vegetable oils at the restaurants plants. They use liquid oil and not hydrogenated oil. This means there are no TFAs or Trans Fatty Acids in the French Fries or any other products. Additionally, these vegetable oils contain some essential fatty acids necessary for growth. Quality Food quality is the crucial element at McDonaldÃ¢â¬â¢s. Despite extensive and meticulous quality test at the suppliers end, all products are once again carefully scrutinized at the restaurant. Immaculate of quality allow for nothing but the best to reach customerÃ¢â¬â¢s tray. Their products are sourced from the highest quality ingredients, prepared hygienically and treated to regular quality checks such as the McDonaldÃ¢â¬â¢s Inspection Program (QIP). Scope of Product Line Distribution (Place) Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. McDonaldÃ¢â¬â¢s outlets are very evenly spread throughout the cities making them very accessible. Drive in and drive through options make McDonaldÃ¢â¬â¢s products further convenient to the consumers. Intensive Distribution Distribution arrangements tend to be long term in nature. Because of this time horizon, channel decisions are usually classed as strategic, rather than tactical or operational ones. Many of McDonalds restaurants are open 24 hours per day which satisfies the customers needs and wants, especially for exists their hunger. This kind of distribution strategy is called Ã¢â¬Å"intensive distributionÃ¢â¬ , means marking the product available for sale through all possible channels of distribution. Ã¢â¬Å"Intensive distribution is stocking the product in as many outlets as possible.Ã¢â¬ Promotion The promotions aspect of the marketing mix covers all types of marketing communications One of the methods employed is advertising, Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. Other promotional methods include sales promotions, point of sale display, merchandising, direct mail, loyalty schemes, door drops, etc. The skill in marketing communications is to develop a campaign which uses several of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a food item and press advertising provides more detail. This may be supported by in-store promotions to get people to try the product and a collectable promotional device to encourage them to keep on buying the item. At McDonalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are given along with the meal. Apart from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos. VII. Conclusion Since the problem of McDonalds is about the customer that keeps on complaining for the quality and freshness of the products that is being served. Therefore I conclude that the company should use the MFY (Made for You) system, so that the food is made or prepared for the customer just in time with a good quality for a reasonable cost. The company should also provide a large number of riders to avoid late delivery.
Saturday, September 28, 2019
Introduction As a practitioner of student affairs, use and understanding of student development theory is an important element in our responsibility. We have to learn how to apply different theories to specific situations where our students appear on the university campus. Student development theory is also important to understand why students can act in their own way. The theory of student development can be defined as a way to improve the ability of a student to grow after enrolling in a higher education institution, the ability to grow, or the ability. Heggins and Jackson (2003) focuses on applying student development and transition theory to understand the experience of Asian international students at university. After interviewing 28 Asian international students, I found that Asian students participating in the survey are seeking family and social support to deal with problems and challenges. Researchers recommend that teachers, resource centers, and student services provide cou nseling opportunities to enable Asian international students to make better use of existing social support networks. International Higher Education Education and Learning 2009, Vol. 22, No. 3, 374-385 http://www.isetl.org/ijtlhe/ ISSN 1812-9129 The purpose of this paper is to apply two development theories to development events in the respondents' life by questionnaire. The purpose of this article is to achieve a clear identification of the events occurring in respondents' lives. It will be discussed throughout the article, that is, they go out of the family for the first time. After that, in this paper, we outline the method of creating questionnaires and managing questionnaires. Then this article will continue to introduce Albert Bandura, the first development theorist. A brief discussion on the second development theorist Urie Bronfenbrenner and his ecological theory follows. In this article, we analyze respondents' responses in detail and explore the relationship between two the orists Bandura and Bronfenbrenner. Finally, this paper reflects the continuing relevance of the application of development theory and their development theory in the own experience of the interviewee by summarizing and summarizing all the information discussed in the thesis It is aimed to do. A respondent of this case study was a 28-year-old woman born in Victoria, Australia. In this case study, the development event she was asked was the first time she left the family. This is an important development event, but it will not give pressure or discomfort to respondents during the discussion. The questionnaire was created based on the theory of Albert Bandura and Urie Bronfenbrenner. Since these questions are aimed first to obtain some historical information about respondents,
Friday, September 27, 2019
Racial Profiling on Drug Warfare - Essay Example However, one can recognize the modest changes in white racist domination in the United States without downplaying the strong relationship between being black and being a target of serious racial discrimination. In one way or another, all black Americans and Caucasians continue to suffer discrimination because white domination of black Americans and other people of color remains a major organizing principle for group life in the United States. According to statistical results "Although African Americans comprise only 12.2 percent of the population and 13 percent of drug users, they make up 38 percent of those arrested for drug offenses and 59 percent of those convicted of drug offenses causing critics to call the war on drugs the "New Jim Crow" (Race and the Drug War n.d.). The racial hierarchy is supported by a range of dominant-group prejudices and stereotypes, yet it is perpetuated most centrally by the discrimination carried out by many whites on a recurring basis. Age-old pattern s of racial inequality-of unjust enrichment and unjust impoverishment-are reproduced by the daily routines of antiblack discrimination. For instance, "During the height of the war on drugs, from 1986 to 1991, the number of white drug offenders in state prisons increased by 110 percent. The number of black drug offenders grew by 465 percent" (Shaw 2000). Police pays a special attention to African-Americans and Caucasians because of ethical differences and stereotypes. It should be no surprise then, that African Americans are often depicted as criminals in mass media. Crime in America is often portrayed in blackface, seemingly suggesting not only that African Americans and Caucasians are likely to be involved in crime, but that they are responsible for most of the crime in America today. "Racial profiling is the law enforcement practice of substituting skin color for evidence as grounds for suspicion" (Race and the Drug War n.d.). Contemporary patterns of discrimination are grounded in the benefits that whites have historically secured. All forms of racial discrimination transmit the legacy of the past, that of slavery and legal segregation. Today discriminatory practices reproduce and reinforce the unjust impoverishment and enrichment of the past. Discrimination also reflects and perpetuates the age-old racist ideology, with its asso ciated array of anti-black images and attitudes. When blacks and Caucasians encounter whites in a broad array of contemporary settings, they often meet negative beliefs about their abilities, values, and orientations. Racial barriers persist today because a substantial majority of whites harbor anti-black sentiments, images, and beliefs and because a large minority are very negative in their perspectives. When most whites interact with black Americans at work, in restaurants, on the street, at school, or in the media they tend to think about the latter, either consciously or unconsciously, in terms of racist stereotypes inherited from the past and constantly reiterated and reinforced in the present (Daum 65). Police may actively persecute blacks, or they may engage in an array of avoidance behaviors.
Thursday, September 26, 2019
James VI - Essay Example His father Henry Stewart but widely known as Lord Darnley. Darnley, he lost his life in a mysterious explosion at his residence. Just seven months after this Mary Queen of Scots was forced to surrender her throne as she was beaten by rebels. Mary went away and James was left alone. James was given the throne of Scotland at the age of fifteen months this is when he became King James VI of Scotland (Harris& McDonald 2006 ). Today, James I of England also known as James VI of Scotland has addressed to Parliament on the divine right of kings. This was very disappointing to Parliament after many conflicts between it and King James. King James made a horrible statement to all religious eyes that kings are a figure like God himself. "Kings are fairly known as Gods, for that they use a manner of likeness of divine power upon this planet." This surprised the listeners as he spoke regarding the similarity of kings and God. This sent awe throughout the square where the speech was made. Many have said that this will send the king straight to hell with no judgment what so ever. The king made some over the edge of the earth similarities between the power of God and the power of kings. This is an exert from his speech showing the similarities: "God has the power to create, or destroy, make, or unmake at his pleasure, to give life, or send death, to judge all, raise low things, and to make high things low at his pleasure, and to God are both soul and body due. And the like power have Kings; they make and unmake their subjects: they have the power of raising and casting down: of life, and of death: judges over all their subjects, and in all causes, and yet accountable to none but God only." (www.thedukeofyork.org/files/pdf/jamesi) This statement surprised a lot of church officials at the time and numerous protesters were there in opposition to the King. One protester held up a sign saying, "You are not God, he made the Bible." After the King saw this sign, he promised to translate the Bible to English. This is not certain to happen, as the King has a bad relationship with parliament. This might cause him to not have enough money to translate the Bible, but it will bring us to no conclusions. . As a result, James VI of Scotland was put on the English throne as James I. Like his predecessor, James was a passionate supporter of the Anglican Church. Because of this, he did not have much leniency for Puritan's demands for the improvement of the church. What little tolerance he had went to the agreement of a new translation of the Bible to English, called the King James Version or Authorized Version (www.biblelife.org/calvinism.htm ) (one of the most commonly used English translations today). Other than that, James disapproved of further modifications to church doctrines. Upset by the king's refusal, many Puritans left England to flee to Holland and later sail on the Mayflower, heading for a new life in the Americas. King James I, a shred Scotsman, was head of both the state and the church in England. He saw his subjects could defy him as their spiritual leader. He therefore threatened to harass the more bothersome Separatists out of the
Wintz Lawn Service, Inc - Term Paper Example depr. (100) Retained earnings 2,500 200 Total stockholdersÃ¢â¬â¢ equity 2,900 Total assets $3,200 Total liabilities and stockholdersÃ¢â¬â¢ equity $3,200 3) Yes, Kathy WintzÃ¢â¬â¢ summer work was mostly successful. She was able to make lots of sales and her expenses were only a little over half her revenue, which means that she made quite a substantial net profit. WintzÃ¢â¬â¢ biggest expense was salaries, but even then this was only one-third of the net income. Other expenses, such as rent, supplies, and repair expenses, only cost a small portion of the total expenses. For the Retained Earnings Statement, Wintz was able to make back more than double her initial investment. For a business that was only open for four months, this is very impressive. Wintz also paid out some dividends to shareholders, but there was still enough retained earnings left at the end of August that Wintz could return to college feeling satisfied with her summerÃ¢â¬â¢s work. For the balance sheets, th e assets column looks very healthy. Added to this is the fact that there are very few liabilities, which means that the business does not have any worries.
Wednesday, September 25, 2019
Case Briefs - Assignment Example In 1976, the plaintiff took the case to a district court in Michigan State. In 1979, the MichiganÃ¢â¬â¢s district court dismissed the case in favor of the defendant HereÃ¢â¬â¢s Johnny Portable Toilets Inc. As an appellant, Carson appealed at the US Court of Appeals in Michigan State. The case was finally decided under the Michigan Court of Appeals 6th Circuit in 1983 (Smith, 21). In the district court, the plaintiff claimed that use of the phrase Ã¢â¬Å"HereÃ¢â¬â¢s JohnnyÃ¢â¬ by the defendant amounted to violation of fair competition laws and invasion of privacy rights by the defendant. At the Courts of Appeals, the appellant maintained that use of the phrase in the defendantÃ¢â¬â¢s business amounted to unfair competition, invasion of privacy rights and invasion of right of publicity. The district court dismissed the case because the plaintiff failed to prove that use of the phrase by the defendant meets likelihood of confusion standards. The Courts of Appeals restrained the defendant, HereÃ¢â¬â¢s Johnny Portable Toilets Inc., from further use of the phrase Ã¢â¬Å"HereÃ¢â¬â¢s Johnny.Ã¢â¬ The district court reasoned that under Michigan common law, there was no likelihood of confusion among consumers of HereÃ¢â¬â¢s Johnny Portable Toilets Inc. and those of CarsonÃ¢â¬â¢s apparel businesses. However, the Courts of Appeals reasoned that publicity rights belongs entirely to John Carson, and cannot be duplicated by third parties (Smith, 23). The Defendant, Time Warner, Inc. released digital formats of artistsÃ¢â¬â¢ sound recordings through the internet. The online digital content generated substantial revenues, which were allegedly distributed to artists and assignees in a subjective manner. The Plaintiff, Tony Silvester et al, sued to recover compensation and damages resulting from breach of contract between the artists and the recording companies. The case was first brought to the US District Court of Southern New York in June 2000. After dismissal by the court in June 2002,
Tuesday, September 24, 2019
Critique of a Speech or Presentation (or editorial - Essay Example This paper shall talk of how Obama manipulates his audience, or attempts to do so, through trying to confuse their view and hide the violence that his government and previous governments have done upon the nations which have been the targets of affirmative action. Previous instances of governmental actions shall be discussed in the paper as well. Obama begins his address by attempting an appeal to the emotions of the audience and also those who would get to know of it later. An appeal is thus made to the pathos of the listeners and the public of the United States of America. This appeal of pathos can be seen right towards the beginning of his speech, where he says, I would like to begin today by telling you about an American named Chris Stevens.... Chris Stevens loved his work. He took pride in the country he served, and saw dignity in the people he met. Two weeks ago, he travelled to Benghazi to review plans to establish a new cultural center and modernize a hospital. Thats when Americas compound came under attack. Along with three of his colleagues, Chris was killed in the city he helped to save (Obama). An appeal to the pathos and emotions of the audience in the United Nations and the people of America is understandable when one thinks of ObamaÃ¢â¬â¢s position within the world of American politics. At a point of time that is close to the presidential elections, Obama attempts to make himself look like a person whom the common man of America can identify with is important. This is significant, especially if one takes into account the image that Barack Obama tries to project of himself- a man with a happy family life who has overcome racial problems to rise to the highest office in America and yet hasnÃ¢â¬â¢t lost touch with the lower sections of American society. All of these are appeals to the rhetoric of pathos that has always been a part of oratory. Continuing in the same strain in an attempt to appeal to
Monday, September 23, 2019
Child health issue and its effect on the child and family (Autism) - Essay Example The paper Ã¢â¬Å"Child health issue and its effect on the child and family (Autism)Ã¢â¬ discusses the importance of the relationships of an autistic child and parents. Currently, Autism affects about one in every100 children. In UK, about 100,000 children have been diagnosed with Autism, with close to half a million families directly affected by this condition. Though, the number of children having a Statement of Special Educational Needs remains to be 2.8%, the number of children whose statement point autism as a primary need has gone up by 5% since 2011. Indeed, very recent diagnosis rates have pointed out that close to four times as many boys as the girls have autism. Research has revealed that, divorce rate of parents of children diagnosed with autism is 60% higher than the average. In a UK study of families having autism it was established that one in every three were single parents. Notably, only 11% of the carers who have children diagnosed with autism work full time where about 70% have reported of the lack of appropriate care facilities which causes them to fail to work. As such, the understanding that autism is drastically on the rise being coupled with difficulties arising from the care of an autistic child has fueled the recent calls for a cure to this condition. Since autism was identified in the UK, efforts to cure it have been underway. Indeed, the search for cure has often been brought into the limelight by the media, with the frequent question being that if cancer can be cured then why not autism. More importantly, if a cure for autism is to be found, then it is through creation and maintenance of programs and policies, that acknowledge the challenges of autism, having build it on autistic individuals' abilities, and further make it possible for those in the line of the spectrum to live fully in the community and the larger world (Clements and Zarkowska, 2000). By and large, the children Act Amendments on the proposed 1989 children Act of ar e in place to provide a more shared parenting. Section I 2A points it out that the parent could be involved in a childÃ¢â¬â¢s life in a manner that does not risk or expose a child to harm (Department for Education and Skills, 2004). Additionally, that if there is evidence on negative involvement of apparent on the child then the initial provisions will reconsider. Indeed the purpose of the amendments is to reinforce a Childs importance on relationships with the parents even in situation of divorce where the child interests will be considered first (Mitchell, 2012). However, other critics point it out the legislation may only put a child in greater emotional torture when the right ownership is contested in a court of law (Laming, 2009). The school policy statements points it out that, children with special needs may be admitted to specialist schools and further proceed to different levels in the mainstream education or the special schools in the local authority. Notably, schools wi ll implement the policies on the behavioral support as well as bullying education sexual harassment and general safe guarding. As such, school role is inclusive of the provision of academic education as well as educate children on the social practical and communication skills (Merrell, 2007). Last but not least, proper student to staff ratio is to be maintained. Parents and the community have been encouraged to work collaboratively
Sunday, September 22, 2019
How to Live a Greener Lifestyle Essay More people have paid attention to sustainable environment. This essay will introduce how to live a greener life which can be applied by each person living on earth. The behavior of greener lifestyle includes food, clothing, living and transports. These 4 parts also regarded as 4 basic need of human. First, food and clothes make a great difference for both saving source and reducing waste. Food can be divided into 2 parts vegetable and meat, once meat is produced, at the same time, animals have spent air, land, and especially much water, which means meat uses more resources than vegetable, so person should limit the frequency of eating meat. As for apparel, modern media always spread what fashion is, however, what does fashion teach the public? Fashion tells people to stay Ã¢â¬Å"freshÃ¢â¬ , which encourage consumers to buy more clothes than they need. In order to follow fashion, trendsetter and the consumer could never stop shopping each year and each season. Almost everything in fashion is cyclical, a dress which has been owned would become Ã¢â¬Å"outÃ¢â¬ in a short time. A greener lifestyle bans buying clothes if you do not need. Second, the choice of where you are living is a factor to greener lifestyle. People who are looking forward to bigger house are not living a green life. Because the bigger living space is, the more resources must be used to adjust the temperature. The habit of using heating equipment or air-condition is common in daily life, living in a small space can both save money and energy. The last part that a greener lifestyle asks for is transport. Citizens should decrease using private car, what a greener life is taking public transport such as subway, bus or train as much as possible, in this way, each private car owner would save his part which spends oil and release toxic gas. After following these step above, people all around the earth would live a greener lifestyle. Eating more vegetables, buying clothes sanely, not pursuing bigger house and taking public transport are easy to perform.
Friday, September 20, 2019
Importance of Consumer Behavior to Marketers Previously marketers had only limited tools that allow them to affect customers, to make them do the purchasing process only. They were focusing on the product itself and how to change it to make more convincing to the customer, they were also modifying the prices to make it acceptable by the customers, they were looking for the best places to offer their products to make sure they have enough demand, and they were doing some promotion activities to motivate customers to buy their products. Importance of consumer behavior Consumer behavior is very important to marketers because it gives them a lot of extraordinary tools that allows them to manipulate and persuade customers. But with consumer behavior now, they can design and manufacture their products and services based on the needs and wants of consumers, they take into their considerations what the customer like or dislike, then they produces their products and services according to that. They can also understand the consumer purchase decision making process when a customer start asking himself what to buy and how to buy it, and when he start meeting with other people and friends who likes other types of products or services, that might change or affect his purchase decision also. Marketers now can understand how the consumer think and behave, and what are the reasons behind his actions, that allows them to make more marketing efforts based on their understanding to the consumer way of thinking, and even more, with in depth understanding to consumer behavior, they are able now to change the way the customer think and behave, to make him fit with their marketing goals and objectives. Importance of perception With consumer behavior, Marketers now can make consumers think that they want their products, even though they might not really want. This goal can be achieved using the fantastic consumer behavior theories and concepts. Starting with the perception concept in consumer behavior, which is the process by which consumers use and interpret their sensory system. Perception explains how consumers see the products and services of the company, and how they feel and think about it. The image is considered as the basic factor that affects the purchase decision for most customers. Customer now donÃ ¿Ã ½t only want to make the right choices, customers now wants to be perceived by other people and friends as being able to make the right choices and choose the right products. Marketers can successfully use senses as sight, sound, smell, touch, and taste to stimulate and motivate customers to try to examine their products and services. Marketers can do the marketing for their products in a totall y different way to create a distinct perception for their product to make it received by the customers more favorably. Marketers can also differentiate their message from other competitorÃ ¿Ã ½s messages to get more attention from the consumer. They can also make their products more expensive than other identical competitorsÃ ¿Ã ½ products, and can make customers buy it just because they think that it is better because it is more expensive. Marketers can change the way consumers perceive their products and services. They are a lot of ways marketers can do that, they can successfully use the human sensory system to affect and manipulate consumers. They can use the vision sensory to change the way the customer think, for example they can change the design and shape of a container of product like perfume or juice to make it look bigger while actually it is still having the same volume or size, they can use some colors that can give a specific emotions to consumers, like giving pink colors to most female products like cloths, or even making mobiles and laptops with pink colors to attract female customers, or using black color to send a message of mystery or power about the product. They can also change the packaging by using an expensive finishing or packaging to give the impression that this packaging contains inside a luxury product or an expensive product, or they can change the packaging to make it look like other famou s products. Marketers also can change the touch of a product to make it different to give you a special implication, we can see that in manufacturing mobile phones for example, some mobile phones are being manufactured now with aluminum or glass from outside instead of plastic, this will result in giving the image of quality and power to the product and it will be accepted to be a high priced mobile phone. Marketers can also now choose the correct stimulus level that they want to expose to consumer sensory, they will make the stimulus level above the consumers awareness if they want the consumer to notice the change they made in the product if the consumer will like or accept this change, and they can make the stimulus level below the consumer awareness if they were afraid that the consumer will reject or resist the change. Importance of learning and memory Learning is the permanent change in behavior caused by experience, where memory is the process of gathering information and storing it over time to be available whenever we need it. Marketers can start using the learning and memory concept of consumer behavior to make the consumers learn about their products and their brand as well in the way they want. After choosing the correct stimulus to make the desired perception by consumers, marketers can start learning consumers about what their brand means, some companies try to attach their brand name to the meaning of quality, while some others try to make their brand name means variety, or any other meaning they want. If we look at apple, we can directly say that it means high quality and luxury computers, if we say Mercedes it means luxury cars and BMW means sport cars. That what marketers learned us about their brand names by successfully using the sensory system and stimulus. Not only that, after learning the consumers about the brand image, marketers can get use of the learning in many ways, they can use their brand name image to offer other product line, depending on that consumer have already learned that this brand name means good products like LG, or they might use their established brand name to add more related products like Apple, after they succeeded in their luxury computers and laptops, they have introduced their iphone and ipod and Apple TV and other products. They can even offer their popular brand name for rent for other companies who donÃ ¿Ã ½t have a popular brand, or a brand with negative image. Importance of motivation Marketers can also use the motivation concept of consumer behavior. Motivation process is what stimulates all types of consumers. Motivation happened when consumer have an unsatisfied need which result in a tension, then the consumer will make all the required effort to reduce or eliminate this tension to satisfying his need. Marketers can the different needs a consumer can have to persuade and motivate him to purchase their products. Marketers for example can use the biological or physiological needs such as need for water to offer their products that can satisfy this need like juices, so the consumer will be motivated to go for these products to satisfy his thirsty. Marketers also can use other types of needs to motivate consumers, like need for power when consumer wants to feel that they have mastery over their surroundings, marketers can offer products like muscle cars, or they can offer luxury resorts. They can also use the need for affiliation to offer products like sports equi pmentÃ ¿Ã ½s and cloths. Marketers can also use the purchase situation involvement in their motivational tools, like offering special products for ValentineÃ ¿Ã ½s Day or motherÃ ¿Ã ½s day where the consumer will be purchasing in a different situation, he will be looking for more extraordinary and expensive jewelry or other gifts, while in other normal conditions he might be looking for a normal and low price gift. Sometimes also consumer could have a motivational conflict between his needs, even in this case also marketers can get use of such a situation, they can offer a products that can give solution for these conflicts, like when consumer want to have a heavy food but he is afraid of the calories, so marketers try to offer him a good food with no calories, or when consumer want to purchase cloths with animal leather finishing but he donÃ ¿Ã ½t like animals being killed for that, then marketers could offer him cloths with fake leather that looks exactly like real one. Conclusion As we can see, all these consumer behavior concepts can help marketers persuade the consumer behavior in many ways, they can change the way he sees the product, they can change the way he think or feel about a product, they can even motivate the consumer to make him willing to buy a product or service, they can also reach a point where finally they can make consumers buying products not for what they do, but for what they
Thursday, September 19, 2019
Ã Ã Ã Ã Ã The Outsiders, an enthralling tale by S.E. Hinton, is an excellent story about the hardships and triumphs experienced by the Greasers and the Socs, two rival gangs. This novel suggests the storiesÃ ¹ content because the Greasers are a gang of social outcasts and misfits. This novelÃ ¹s theme is very specific; people, no matter what their social background, strive for the same goals and experience the same disappointments. This novel shows this theme throughout a detailed story line. Ã Ã Ã Ã Ã The fictional novel is set in a moderate-size city, possibly near Texas, in the late 1960Ã ¹s. Ponyboy, the main character, lives with his brothers as a greaser. One day Ponyboy and Johnny, PonyboyÃ ¹s best friend, get jumped by a group of Socs. The Socs start to drown Ponyboy in a fountain. Johnny, realizing they might kill Ponyboy, kills Bob, one of the Socs with his switchblade. Johnny and Ponyboy run to a fellow Greaser, Dally, who is always in trouble with the law. Dally helps them by giving them some money, a gun, and a place to hide. They hide in a church outside of town for a week until Dally says itÃ ¹s okay to come out. They go out to eat and when they get back to the church they find it burning. When they see that there are kids inside and the fire could have been started by their cigarettes, they run inside to save the kids. Johnny and Dally are hurt in the fire and taken to the hospital. They are hailed as heroes in the local paper. Dally breaks out of the hospital to fight in a rumble against the Socs. While the Greasers beat the Socs, Johnny dies in the hospital. When Dally finds out he goes out and robs a grocery store. When the cops pull up he pulls out an empty gun so the cops shoot him. Ã Ã Ã Ã Ã The theme of this novel is that all people are set back at times and they all want the same basic things. This theme is expressed in the novel several times. Disappointments are shown when Bob dies and the Socs grieve for him, when PonyboyÃ ¹s parents die and they are upset, and when Johnny dies and it disturbs the Greasers. It is shown that the Greasers and Socs strive for the same goals when Darry, PonyboyÃ ¹s older brother, tells him that he should succeed in school and make something of himself, and
Why Are Women Diagnosed With Borderline Personality Disorder More Than Men? Borderline Personality Disorder is diagnosed predominantly in females. There is approximately a 3:1 female to male gender ratio for this disorder. Theories of why Borderline Personality Disorder occurs more often in women -Ã Ã Ã Ã Ã Sexual abuse, which is common in childhood histories of borderline patients, happens more often to women than men. - Women experience more inconsistent and invalidating messages in this society. -Ã Ã Ã Ã Ã Women are more vulnerable to BPD because they are socialized to be more dependent on others and more sensitive to rejection. -Ã Ã Ã Ã Ã Clinicians tend to be biased. Studies have shown that mental health professionals tend to diagnose BPD more often in women than in men, even when patient profiles are identical except for the gender of the patient. -Ã Ã Ã Ã Ã Men seek psychiatric help less often. -Ã Ã Ã Ã Ã Men are more likely to be treated only for their alcoholism or substance abuse; their borderline symptoms go unnoticed because BPD is assumed to be a womenÃ¢â¬â¢s disorder. -Ã Ã Ã Ã Ã Female borderlines are in the mental health system; male borderlines are in jail. (www.bpdcentral.com) Skodol, A. & Bender, D (2003) have also addressed several theories as to the gender bias with this diagnosis. Their research on gender bias in borderline personality disorder indicates that: -Ã Ã Ã Ã Ã The elevated base rate of women in clinical settings may be one of the reasons why clinicians perceive more women to have BPD. -Ã Ã Ã Ã Ã Women and men present with different symptoms patterns, such as the criterion of identity disturbance, which tends to be significantly more common among women. -Ã Ã Ã Ã Ã Female patients tend to receive unwarranted diagnoses of BPD more often when the clinician is a women, which suggests less acceptance of borderline-like traits and behaviors in women by women. -Ã Ã Ã Ã Ã Sampling bias in research -Ã Ã Ã Ã Ã Biological differences in which men show more aggression and externalizing behavior patterns and women show more behavioral inhibition and internalizing. -Ã Ã Ã Ã Ã Sociocultural differences Johnson, DM., Shea M.
Wednesday, September 18, 2019
Before we get started on the evolution of drones, you should get a better understanding of what exactly they are and their uses in todayÃ¢â¬â¢s world. What is a drone? A drone is a UAV (unmanned aerial vehicle) is pretty much a more advanced Rc plane, it is controlled and used from a controller/computer. The CIA director George Tenet approved uses of drones after the attacks that a cured on 9/11. The most popular drone that the US uses is the General Atomics MQ Ã¢â¬â 1 predator. The US has more of these drones than any other. When they were first made they were solely for reconnaissance but now they carry a payload. The first drones deployed to Afghanistan were predators less than a month after 9/11. The second most popular drone is the MQ Ã¢â¬â 9 Reaper, it is larger than the MQ- 1 and can carry a bigger payload. They started making them in 2007. Where do we send them too? We send most of our drones to Pakistan, Yemen and Somalia but we also have some in Libya, Afghanistan and Iraq. Drone strikes are stronger than you would think. The MQ Ã¢â¬â 1 can carry two hellfire missiles that way about 20 pounds. They are able to pierce most armored vehicles. The reason we use MQ -1Ã¢â¬â¢s is how accurate they are. They do not have a lot of collateral damage because they are more of a prÃ ©cis missile. The reaper on the other hand has a payload of up to 3,000 pounds and can carry hellfireÃ¢â¬â¢s and bombs up to 500 pounds. The blast radius of one of the MQ - 1 is up to 200 feet and it is a 50% that you will survive the blast. The closer you get to the blast the more likely the odds of you dyeing is. According to the Conflict Monitoring Center, in 2011 alone the CIA fired 242 Hellfire missiles in Pakistan, and at a cost of $68,000, that means the agency spent at ... ...ets through cameras and often deal with boredom and fatigue that can lead to mistakes. The military believes drones that identify targets would prevent attacks on incorrect targets and prevent accidents. However, there are no guarantees that machines would be any better at identifying targets than a human. One of my favorite new drones they are making is a large, cow-like machine that would be able to carry supplies and would follow a squad of soldiers over almost any type of terrain. The military also uses unmanned vehicles to investigate improvised explosive devices. I wouldnÃ¢â¬â¢t be surprised if in two or three decades we see robotic infantry or robotic cops on our own soil The idea of a machine that can think about targets is kind of scary. Machines are meant to be controlled by humans, not flying the friendly skies searching for the next target to blow up.
Tuesday, September 17, 2019
Kaplan University LS311 Lori Kieffer-Garrison Unit 4 Case Study Kayla Fulrath November 19th, 2012 In this case study, we are looking into what constitutes a contract and when a person is obligated to honor a contract. In this scenario Carrie offered to sell a set of legal encyclopedias to Antonio for $300. 00. Antonio said that he would think about her offer and let her know his decision the next day. Norvel, who had overheard the conversation between Carrie and Antonio, said to Carrie, Ã¢â¬Å"I accept your offer,Ã¢â¬ and Carrie gave Norvel the books.The next day, Antonio, who had no idea that Carrie had already sold the books to Norvel, told Carrie that he accepted her offer. We need to determine whether or not Carrie is obligated to sell her encyclopedias to Norvel and whether or not she is breaching a contract with Antonio. The answer is yes, Carrie is obligated to sell her encyclopedia set to Norvel, and no, she did not breach a contract with Antonio. For a contract to be cons idered a contract there are certain basic elements that must be present. First there must be an agreement to form a contract which consists of an offer and an acceptance of that offer.Second, there must be consideration, which consists of a valuable exchange to support the acceptance of an offer. Third, a contract must of contractual capacity, meaning the parties involved must be competent. Lastly, the contract must be legal (Miller and Jentz, 2008). IÃ¢â¬â¢m going to assume that all parties are of sound mind and that Carrie is not illegally selling her set of encyclopedias because I donÃ¢â¬â¢t have evidence to the contrary. In the situation with Norvel, I would say a valid contract is established. Carrie has offered a set of encyclopedias for sale.Her first buyer, Antonio, does not initially accept her offer. Norvel pops up and states that he would accept her offer. So now an agreement is formed, which is part of the elements of a contract being a contract. Consideration is als o established because Norvel has paid Carrie for her encyclopedias. Here an exchange of value has taken place, solidifying the agreement. Assuming the sale is legal and Carrie and Norvell arenÃ¢â¬â¢t crazy, we have ourselves a valid contract, thus Carrie is obligated to sell her encyclopedias to him. In the situation with Antonio, it looks like the making of a contract.Carrie presents an offer to sell Antonio her encyclopedias. Antonio does not initially accept her offer; he basically says he will think about accepting her offer. So the first element of contract has partially been made. An offer is presented, but there is no acceptance. Had Antonio established consideration for the offer, like possibly offering a deposit for her to hold the encyclopedias and promise not to sell them before he has had time to think about it, then there would be a breach of contract. Antonio, plain and simple, did not accept the contract and did not offer any consideration for the offer.There is no breach of contract because no contract ever existed. Although there is no legal obligation for Carrie to sell her encyclopedias to Antonio, I would say there is a moral one. I think in this situation, it would have been morally correct for Carrie to contact Antonio and let him know she had another interested buyer and he needed to make a decision at that time, not the next day. He should have the first option to buy the books since he was offered them first, from a moral standpoint. References Miller, L. Roger. , & Jentz, A. Gaylord (2008). Fundamentals of Business Law. Cengage Learning: Ohio.
Monday, September 16, 2019
Untitled Document 1 of 4 https://elearning. uol. ohecampus. com/bbcswebdav/institution/UKL1/CÃ¢â¬ ¦ WEEK 6 ASSIGNMENTS Print Page Use the links below to jump directly to the related information. Hand-in Assignment Individual Project HAND-IN ASSIGNMENT Hand-in Assignments are one way for you to demonstrate your learning. The Hand-in Assignments provide an opportunity to apply concepts and strategies to an authentic context. Typically, Hand-in Assignments are written papers or computer programs that are submitted to the Instructor.They require you to pull together information from the weekly Learning Resources, the Discussion and your own experiences to address an issue from the perspective of a real-world situation. Unless otherwise noted, the papers you write in Hand-in Assignments must follow Harvard Referencing Style reference and citation guidelines. You must submit your answers to the following Hand-in Assignment (HA) questions by the end of Day 7 (Wednesday). Answers will be su bmitted to the weekly Assignments area, but are not to be posted in the module Discussion Board. Question 1 Activity Mean durationStd. dev. (days) A 11 0. 9 B 13 1. 1 C 7 0. 2 D 9 0. 8 E 6 1 F 7 1. 2 G 10 0. 7 H 9 0. 6 11/04/2013 9:52 AM Untitled Document 2 of 4 https://elearning. uol. ohecampus. com/bbcswebdav/institution/UKL1/CÃ¢â¬ ¦ I 8 0. 8 Table 1 Complete the following: 1. Calculate the project completion time. 2. Indicate the critical path activities. 3. What is the probability of completing this project between 38 and 40 days? 4. What are the slack values for activities C and F? Interpret the meaning of their slack values? Question 2 A registered nurse is trying to develop a diet plan for patients.The required nutritional elements are the total daily requirements of each nutritional element as indicated in Table 2: Required nutritional element total and daily requirements Calories Not more than 2,700 calories Carbohydrates Not more than 300 grams Protein Not less than 250 g rams Vitamins Not less than 60 units Table 2 The nurse has four basic types to use when planning the menus. The units of nutritional element per unit of food type are shown in Table 3 below. Note that the cost associated with a unit of ingredient also appears at the bottom of Table 3.Required nutritional element and units of nutritional elements per unit of food type Element Milk Chicken Bread Vegetables Calories 160 210 120 150 Carbohydrates 110 130 110 120 Protein 90 190 90 130 Vitamins 50 50 75 70 Cost per unit ?0. 42 ?0. 68 ?0. 32 ?0. 17 Table 3 Moreover, due to dietary restrictions, the following aspects should also be considered when developing the diet plan: 1. The chicken food type should contribute at most 25% of the total caloric intake that will result from the diet plan. 2. The vegetable food type should provide at least 30% of the minimum daily requirements for vitamins.Complete the following: Provide a linear programming formulation for the above case. (You do not need to solve the problem. ) 11/04/2013 9:52 AM Untitled Document 3 of 4 https://elearning. uol. ohecampus. com/bbcswebdav/institution/UKL1/CÃ¢â¬ ¦ Save your Assignment as a . doc, . docx, or . rtf file and use the Turnitin link below to submit it. Return to top INDIVIDUAL PROJECT T he purpose of this simulation project is to provide you with an opportunity to use the POM-QM for Windows software to solve a linear programming problem and perform sensitivity analysis.POM-QM for Windows software For this part of this project, you will need to use the POM software: 1. Read Appendix IV of the O perations Management (Heizer & Render, 2011) textbook. 2. Install and launch the POM-QM for Windows software and from the main menu select Module, and then Linear Programming. Note: You can retrieve the POM-QM for Windows software from either the CD-ROM that accompanied your Heizer and Render (2011) textbook. 3. Program the linear programming formulation for the problem below and solve it with the us e of POM. Refer to Appendix IV from the Heizer and Render (2011) textbook. ) Note: Do not program the non-negativity constraint, as this is already assumed by the software. For additional support, please reference the POM-QM for Windows manual provided in this weekÃ¢â¬â¢s Learning Resources. Individual Project problem A firm uses three machines in the manufacturing of three products: Each unit of product 1 requires three hours on machine 1, two hours on machine 2 and one hour on machine 3.Each unit of product 2 requires four hours on machine 1, one hour on machine 2 and three hours on machine 3. Each unit of product 3 requires two hours on machine 1, two hours on machine 2 and two hours on machine 3. The contribution margin of the three products is ? 30, ? 40 and ? 35 per unit, respectively. Available for scheduling are: 90 hours of machine 1 time; 54 hours of machine 2 time; and 93 hours of machine 3 time. The linear programming formulation of this problem is as follows: Maximise Z = 30X1 + 40X2 + 35X3 3X1 + 4X2 + 2X3
Sunday, September 15, 2019
Introduction: Why same sex couples should be allowed to get married Ã¢â¬ ¢America is a nation of peace and equality Ã¢â¬ ¢The definition of marriage excludes the union of same sex couples Ã¢â¬ ¢Gays have family values too Body: Studies. Statistics. Benefits Ã¢â¬ ¢Sixteen countries allow same-sex couples to marry Ã¢â¬ ¢Legalization of same sex marriage increases with the higher levels of education. Ã¢â¬ ¢54% of Americans support marriage equality Conclusion: What should we do? Ã¢â¬ ¢Same sex couples should be treated equally Ã¢â¬ ¢We should have an open mind, big heart and brain WhatÃ¢â¬â¢s the reason people get married for? So let me show you a short video first: America is a nation of peace and equality, however there have always been minority groups restricted from these basic rights. According to Merriam Webster Dictionary marriage is the state of being united to a person of the opposite sex as husband or wife in a contractual relationship recognized byÃ law. The definition excludes the union of same sex couples. Gays have been fighting for rights since the 1960Ã¢â¬â¢s, maybe even before then, and yet today. So banning same-sex marriage is unconstitutional. Making this issue illegal is also a form of discrimination. Nobody likes feeling inferior, or like they a below standards, by making sex marriage illegal you are making people who are attracted to the same sex feel and seem inferior to others. Homosexuality is not a conscious choice; itÃ¢â¬â¢s something they are born with. You may not think about it, but gays have family values too. They have many strong family benefits that some straight marriages lack, such as being more open-minded and accepting. Gay couples have even been proven to have stronger emotional bonds than straight couples. And since 2 people of the same sex canÃ¢â¬â¢t reproduce on their own, child adoption rates would increase. Strong family benefits and strong emotional bonds are essential to long-lasting relationships and marriages. As of 9 May 2014, sixteen countries (Argentina, Belgium, Brazil, Canada, Denmark,[nb 1] France, Iceland, Netherlands,[nb 2] New Zealand,[nb 3] Norway, Portugal, Spain, South Africa, Sweden, United Kingdom,[nb 4] Uruguay) and several sub-national jurisdictions (parts of Mexico and the United States) allow same-sex couples to marry. Studies conducted in several countries indicate the support for the legalization of same sex marriage increases with the higher levels of education and a very strong support of young people in todays society. Additionally, polls show that there is rising support for same sex marriage across all races, ethinicities, ages, religion and socioeconomics. A majority of todays society doesnÃ¢â¬â¢t quite understand the concept of gay marriage. Even though 54% of Americans support marriage equality, and the rest oppose, and the ones who support are generally very open minded and educated about the topic and mostly in the younger age groups. Civil rights are something people have worked hard to maintain over the years, abolishing slavery and treating women equally. Homosexual couples are no different. They deserve to have their civil rights fulfilled, just like women deserve to vote, they should be allowed to get married. Majority of the population against same sex marriage firmly believe the bible statesÃ that it is unholy for couples of the same gender to marry. In the end same sex couples are really just couples and should be treated as such. They should be allowed the benefits of marriage, treated equally, not like they are inferior, and same sex couples should be allowed their civil rights. What should we do? We should have an open mind, big heart and brain. DonÃ¢â¬â¢t spend entire life hating because someone is different, and donÃ¢â¬â¢t really understand them. Everyone deserves a chance to love. Work cited page: http://prezi.com/obkis61thxax/same-sex-marriage-persuasive-speech/ http://en.wikipedia.org/wiki/Same-sex_marriage
Saturday, September 14, 2019
Capalad, Raul Miguel C. January 3, 2012 2JRN2 I. During the Philippine pre-colonial period, the basic political subdivision was known as the barangay, which is ruled by a datu or Ã¢â¬Å"village chief. Ã¢â¬ Within the barangay are multiple political divisions, the highest of which is the nobles. The nobles, which include the Datu and his bloodline, are the highest figures in the barangay. The second in rank is the freemen. The freemen are the merchants, fishermen, farmers, and all other workers within the barangay. The lowest division is the slaves. The slaves are divided into two categories, the aliping namamahay, who stay at their ownerÃ¢â¬â¢s homes, and the aliping sanguigilid, who have their own home but still work for a master. II. Colonialism is, according to the Stanford Encyclopedia of Philosophy, is Ã¢â¬Å"a practice of domination, which involves the subjugation of one people to anotherÃ¢â¬ . In the perspective of the PhilippinesÃ¢â¬â¢ past political, historical and social climate, his can somehow be viewed as a positive thing because the Philippines back then was still severely underdeveloped. However if viewed from a moral standpoint, this is a negative concept because it restricts the country (i. e. the Philippines) its natural ability to develop, grow, and prosper on its own. III. The PhilippinesÃ¢â¬â¢ cultures and traditions are very rich and diverse in every sense of the word. This trait can be attributed to the many colonizers that colonized the Philippines, and also the tourists ang businessmen that entered the country. One the the biggest contributors were the Chinese. The Chinese people introduced many things to us in the categories of food, entertainment, and many more. They introduced the use of fireworks, their unique cuisine (like the noodles), porcelain ware, umbrellas, manufacture of gunpowder, and certain mining methods superstitions, etc. The loose style of dressing, like the sleeved jackets and loose trouser of the Muslim Filipino women and the use of flip-flops, are of Chinese influence as well. They are also big players in our economy, with one of the richest and most successful businessmen in the Philippines being of Chinese descent. They have been in the Philippines for a very long time and they have been through what everyone else in the Philippines has been through. As a result, many Filipino surnames are Chinese, like Cojuangco, Lim, Tan, Uy, and Tongco, among others. India also has similar contributions. In cuisine is the making and consumption of the chicken curry, which has an Indian influence. They also introduced Hinduism into the Philippines, although only a small portion of the population practice Hinduism. Our language also has Indian influence. Here are some examples Tagalog * budhi which means Ã¢â¬Å"conscienceÃ¢â¬ in Sanskrit * dukha which means Ã¢â¬Å"one who suffersÃ¢â¬ in Sanskrit * guro which means Ã¢â¬Å"teacherÃ¢â¬ in Sanskrit * bathala which means Ã¢â¬Å"supreme GodÃ¢â¬ in Sanskrit lalkambini which means Ã¢â¬Å"princessÃ¢â¬ in Sanskrit Kapampangan: * kalma which means Ã¢â¬Å"fateÃ¢â¬ in Sanskrit * damla which means Ã¢â¬Å"divine lawÃ¢â¬ in Sanskrit * mantala which means Ã¢â¬Å"magic formulasÃ¢â¬ in Sanskrit * sampalataya which means Ã¢â¬Å"faithÃ¢â¬ in Sanskrit The wearing of a skirt and turban (saro ng and putong; respectively) also came from India. The great hindu epic Mahabarata is Indian. The ArabsÃ¢â¬â¢s greatest contribution to the Philippines is Islam, particularly in Mindanao. The sarimanok design, which has been used in a certain network in the Philippines, is also of Arabic influence.
Friday, September 13, 2019
Compare and Contrast 2 American poets - Essay Example Many scholars and poets consider Walt Whitman as one of the most influential American poets who sought to use transcend traditional epics and eschew normal aesthetic form to define the nature of the American experience and its democracy. On the other hand, Emily Elizabeth Dickinson was an American poet born in 1886 in America. Notably, the two poets had unique writing styles although they were both American. Many people consider them as the founders of modern American poetry. Indeed, modern poets borrow from their works although the prowess of the two poets stands out. A careful consideration of their works shows numerous differences in terms of writing styles. From the physical inspection, Emily DickinsonÃ¢â¬â¢s poems are short and seemingly simple while Walt WhitmanÃ¢â¬â¢s poems are long and seemingly complex to read and understand. The poems, Ã¢â¬Å"To a strangerÃ¢â¬ by Walt Whitman and the poem, Ã¢â¬Å"I am alive-I guessÃ¢â¬ by Emily Dickinson confirms this assertion. Indeed, Walt WhitmanÃ¢â¬â¢s poems use extensive descriptions to elongate his ideas. This portrays him as an outgoing, social, and talkative poet. For example in the poem Ã¢â¬Å"Crossing Brooklyn Ferry,Ã¢â¬ each line and word insinuates a picture in our minds and the poem goes on for a long time (Lehman 131-136). On the other hand, Emily Dickinson uses compact and concise words and lines to describe her works. Indeed, we can derive so much meaning from just a few words in her short poems. The short lines and phrases in her works allow the audience to derive their ow n meaning from her poems. It is thus clear that she uses few words to create diverse meaning. The poem, Ã¢â¬Å"Much Madness is divinest senseÃ¢â¬ uses the terms Ã¢â¬Å"Much Madness is divinest sense-to a discerning eye-Much sense-the starkest madness-TisÃ¢â¬â¢ the majorityÃ¢â¬ to derive a deeper and diverse meaning. Nevertheless, although their writing styles are different, the two poets
Thursday, September 12, 2019
Torism, rituals and food - Essay Example Tourism is mostly positively related to rituals. Wherever there is a ritual, there are likely to be tourists. This is because rituals give tourists exactly what they are looking for Ã¢â¬â a deep cultural experience.. Nevertheless, not all travel has such profound meaning. If the travel and the on-site experience is largely activity orientated, it could be the case that there is no chance for Arnold van GennepÃ¢â¬â¢s sacred Ã¢â¬Ëaway-nessÃ¢â¬â¢ of those who travel from home. The typical package holiday could be an excellent example of a trip with limited, or no overt symbolic meaning (Burns, 1999). Food is lifeÃ¢â¬ , says Robert Poor (2001). This adage came to life when I visited Delhi, a colorful city in the middle of an even colorful country, India. In this essay, I will talk about the ritual of Eid-ul-Adha, a ritual celebrated by Muslims for its religious values. The central, most remarkable attraction of Bari Eid (or the Big Eid) is food. The central, most remarkable pu rpose of it is to give away, share and sacrifice. Therefore, to see how Muslims sacrifice animals and give them away is what attracts tourism in Islamic countries at that time of the year. Ritual. What is a ritual? David Floyd defines it as a patterned, repetitive, and symbolic enactment of a cultural belief or value; its primary purpose is transformation (Grimes, 2002). Why do people perform these repetitive, almost ceremonial acts? People perform them because tradition prescribes it. ... Philosophy without religion becomes meaningless. Religion without rituals becomes insipid. The rituals of a religion, like the husk of a seed, preserve its life and make it germinate. It is only when the rituals are separated from the faith and assumes an independent existence that they become mechanical and lifeless. (Understanding Hinduism) Eid-ul-Adha Muslims celebrate two Eids annually; Eid-ul-Fitr and Eid-ul-Adha. The first one follows the month of Ramadan, when Muslims fast. The second one marks the end of the Pilgrimage to Mecca and is celebrated in the month of Zilhajj, an Islamic month that follows the lunar calendar. On this Eid, an animal in sacrificed in the honor of Abraham's sacrifice of his son. The essential significance of this festival is the spirit of sacrifice (qurbani) in memory of Abraham's great act of faith many centuries ago. (Gilchrist, 2001) The day starts off with a prayer that is scheduled for early morning. The men go to mosques while the women stay home and thank their Lord for all he has given along with the ability to sacrifice. After the prayer, the process of Qurbani or sacrifice starts. People buy domestic animals such as sheep, goats, cows and even camels a few days before the big day. They feed them and take care of them. On Eid, they sacrifice them. This process continues throughout the day and night for some people but for me, the goat was set to be halaaled just before 10:00 am.After the sacrifice, the meat is distributed amongst friends and the needy. People cook this meat in a variety of ways and invite friends and family over to share the occasion. By afternoon, I tasted the first bite of my sacrificed meat. The menu had a variety of scrumptious delicacies. I noticed that the meat was
Wednesday, September 11, 2019
Why do many small businesses fail - Research Paper Example opting to launch a new product in the market, while launching a new product it will take various factors such as employment rate, interest rate and rules and regulations set by the government (Dodsworth, 1997, p.1980). The rate of employment will help the organization determine whether the individuals living in the nation have the power to purchase their product or not. If the rate of unemployment is high, individuals will focus on spending less and when individuals focus on spending less, they refrain from trying new products. Due to this all the investment and the finances invested to produce, promote and sell a new [product might go in vain. Secondly, the organization has to ensure that the product they are launching the activities they are going to conduct to launch the product are consistent with the rules and regulations of the country, this is because if the company fails to comply with a nations rules and regulations, it might have to face heavy sanctions and
Tuesday, September 10, 2019
New York Project - Essay Example For the four shows that we intend to watch, we will spend a total of $428 with other meals and form of entertainment, since we intend to enjoy the nightlife of the city, amounting to $800. We estimate the cost of our flights to be about $800 with the total cost of our adventure being around $3,000. A visit to the theaters could not be complete without watching a play written by William Shakespeare, one of the greatest poet, playwright, and thespian of all time. Hence, we plan to watch a play written by Shakespeare titled Measure for Measure, which is a play directed by Noah Brody and Ben Steinfeld with the play showcasing at New 42nd Street Theatre - New Victory Theater. Described by Ben Brantley of the New York Times as Ã¢â¬Å"a study of what happens when stringent morality is brought to bear on a decadent society,Ã¢â¬ the show presents a Shakespearean theme of coupling opposites that make it interesting for individuals with an interest in Shakespeare plays. More important is the fact that a ticket for the show is between $14-38, which is easily affordable. We intend to watch this Shakespearean play on Saturday 8th March at 1PM. I first came across the musical After Midnight, when a friend told me that it featured one of my favorite winners of the reality show American Idol, Fantasia Borrino. This explains one of my rationales for the choice to watch the musical. Conceived by Jack Viertel, directed and choreographed by Warren Carlyle, the musical celebrates the legendary Cotton Club of Harlem with the shows appearing on Broadway at the Brooks Atkinson Theater. Tickets for the show range between $60 and $142 although there are premium tickets going for almost $200. Nonetheless, Charles Isherwood of the Ney York Times indicates that although Ã¢â¬Å"dancing is rarely showcased on Broadway these days, the abundance on view here is a particular treat.Ã¢â¬ These sentiments were shared by a fan called Akiinu whose review of the
Monday, September 9, 2019
St. Valentine's Day Massacre - Movie Review Example te ideas ad plans from his members, which is contrary, to Al Capone did in this case, accepting and going ahead with a ruthless and violent plan devised by one of his gang member. The leadership structure of Al CaponeÃ¢â¬â¢s gang would be argued to have been somewhat organized and rule driven with clear tasks and goals. For instance, Al CaponeÃ¢â¬â¢s goal was never to kill, eliminate, or take control of MoranÃ¢â¬â¢s gang but was to destabilize and weaken MoranÃ¢â¬â¢s gang and its perceived threat to the operations of Al Capone (Allen). This depicts a clear goal and task. In addition, organization in terms of leadership structure is also depicted and can be argued in the sense of leadership positions such an accountant position, which was the occupied by Jake Ã¢â¬Å"Greasy ThumbÃ¢â¬ Guzik, the distribution and sales and liquor a responsibility of Al CaponeÃ¢â¬â¢s brother, Ralph, and the idea that gang members hoped to climb the leadership ranks. In terms of operation goals, Al CaponeÃ¢â¬â¢s gang had clear ones, which included complete control of the flow of all illegal alcohol, prostitution business, with the goal of making huge profit margins. Al Capone gained his power from his mentor, Johnny Torrio who brought him from New York to Chicago to come and help in operating the network of gambling and brothel establishments (Allen). Al Capone used violence to ensure the dominance of his gang. In order to gain influence, Al Capone used his power to intimidate, and kill people opposed to his control or posed a threat to his business and gang. He managed to control almost all the alcohol flow and more than half the city through corruption, violence, intimidation, and organized
Guerrilla Marketing An alternative to classical marketing instruments - Essay Example The difficulty with these traditional tools for marketing lies in areas of cost, as these are often expensive campaigns which require the efforts of internal and external expertise in order to make these campaigns bring a positive return on investment. For the smaller to mid-sized company, sometimes the classical marketing efforts are just too expensive to launch successfully without straining the brand budget. The purpose of this proposed research project is to investigate whether or not guerrilla marketing is more effective than other traditional methods for building rapid consumer interest. It has already been established that the costs of classical marketing instruments are sometimes just too high for the smaller business and these companies, in order to compete with larger and more budget-capable competitors, these brands require low-cost efforts to build stronger presence in their consumer target markets. Since it is completely unclear whether or not guerrilla marketing has the potential to bring better results than more costly and complicated marketing campaigns, it is important to identify different methods in which guerrilla marketing can and should be used to bring better results in consumer sales. Guerrilla marketing, best defined as a rather unconventional and innovative marketing technique which gathers consumersÃ¢â¬â¢ attention in unusual ways, is a new type of marketing which is becoming commonplace in todayÃ¢â¬â¢s businesses, especially those with smaller marketing budgets. Guerrilla marketing is a more direct, in-your-face type of marketing which attracts rapid attention from desired consumer target audiences and uses tactics which create connection through lifestyle or personal consumer interests. For example, the Pepsi-Cola company conducted research among Hispanics and discovered that this group was drawn by colas with a cherry flavouring and product brand names whi ch are catchy and rememberable. The results
Sunday, September 8, 2019
Probability and poker - Research Paper Example One of the common card games people engage in today is poker. It is played with a deck of fifty two cards. The ranks of a playerÃ¢â¬â¢s cards and the combinations of these cards help determine the winner. In order to win big, players risk larger sums of money, hoping that they do not loose. Therefore, poker, just like any other gambling activity, is purely based on chance. In mathematics, one of the widely covered topics is probability, which is the study of the likelihood of an event occurring. For this reason, poker is directly related to this mathematical concept because outcomes are based on chance. Although most people question the importance of studying mathematics in school, the application of mathematical concepts in the real world are varied. Probability, which is a branch of mathematics, is one of the most used concepts in the world. This research aims at demonstrating how probability is used in gambling by focusing on the game of poker. For most poker players, there is strong belief in experience, skill and luck. Most players have an illusion of control in which a person beliefs he has the ability to understand and determine the outcome of uncertain events. Professional poker players are seen as those who have the ability to read their opponents with a high level of accuracy based on tiny or non-existent clues (Istrate, 55). Experienced players are those that have the ability to make accurate predictions, thereby increasing their chances of winning. In approaching the game of poker, most players look at their opponents to identify certain flaws or features that will help them to win the game. These flaws will tell them the weaknesses of their opponents, and thus capitalize on these weaknesses to win games. For this reason, players look at the position the opponents occupy on the table, their timings and pace, and the way they behave and move
Saturday, September 7, 2019
Final New Strategy Proposal using CVP Calculator for Tablet Development Corporation Product X5, X6 and X7 during 2012-2015 - Research Paper Example In order to bring a revolution in the existing business practices of the company, it is important that a new pricing strategy is devised that is based on the strategic objectives of each product individually. Furthermore, the decisions for the allocation of funds for the Research & Development (R&D) of each product should be taken individually and on annual basis to achieve the desired objectives of the product and the company. However, my strategic decision making for each year has resulted into 60% profitability in case of product X5 and 50% profitability in case of product X6. Furthermore, the increased spending on maintenance, support, enhancement and discovery for product X5 and X6 showed improved product which resulted in higher customer satisfaction. The discontinuation of product X7 through the four years helped in the success of the first two products. Nonetheless, a new strategy needs to be determined using contemporary strategy determining tools like Cost-Volume-Profit (CV P) analysis. The new strategy using CVP analysis has focused on X5 product in terms of its price but less allocation of R&D allocation in order to keep the other two products high on R&D investments. Thus, when X5 will attract less number of sales in one year, the other two products will attract higher number of sales volume. Overall, this strategy will help the Tablet Development Corporation to keep manufacturing all of its core products without discontinuing any of them. At the same time, it will allow Tablet Development Corporation to invest standardized amount of resources to each product and continue to produce a standard volume for sale purposes. As a result, the supply and demand of the product will remain balanced. At the same time, its products will remain in the market for a long time. 1.1 Aim The aim of this report is to develop a new pricing and R&D allocation strategy for the core products X5, X6 and X7 using CVP analysis and calculator. 1.2 Objectives To analyse the su bsequent performance and life cycles of each product due to the difference in the decisions. To determine the new pricing decisions and R&D budget allocation strategy for each core product, namely: X5, X6 and X7 taken in 4 years (i.e. from 2012-2015). To provide rationale of the proposed strategy with theoretical support. 2 Analysis of Pricing and R&D Allocation Strategy Used in Phase 3 Due to the use of CVP calculator, in the year 2012, the price of the product X5 was $263 and experienced a growth of 74% in its overall sales and revenue (See Annex 1). The customer base also experienced 60% new customers, 84% repeat sales and 113% profitability. The R&D budget was 15% from the estimated costs of $22,000,000. However, with the changed pricing strategy and R&D allocations, the product X5 experienced a growth of 65% in sales, 20% in new customers, 25% in repeat customers and 35% profitability in the year 2013. In the year 2013, the product X5 experienced a growth of 70% in sales, 26% i n new customers, 35% in repeat customers and 65% profitability. Likewise, in the year 2014, the product X5 experienced a growth of 85% in sales, 43% in new customers, 48% in repeat customers and 76% profitability. In 2015, the product X5 e
Friday, September 6, 2019
Ethnicity and the Immigrant Experience Essay When thinking about immigration, most individuals imagine all different types of ethnic groups traveling to a separate land away from their own. Most imagine America. Immigration, throughout history, has occurred within all types of ethnicities. When taking a closer look at the individuals living in America, it is apparent that everyone is not exactly like one another. Assimilation becomes a popular word used when discussing migration, and both positives and negatives come along with it. Two theorists that discuss the meaning of assimilation in their writings are Stephen Steinberg in his book, Ethnic Myth, and Milton Gordon in his book Assimilation in American Life. They discuss issues regarding assimilation and how they affect the nation as a whole. A novel written by Chang-Rae Lee titled, Native Speaker, gives specific examples as to how the assimilation process affects others and the migrants themselves, as also described in both Steinberg and GordonÃ¢â¬â¢s books. In SteinbergÃ¢â¬â¢s book, Ethnic Myth, he discusses with his readers the issues regarding ethnic identity and assimilation. This is presented and explained in the chapter titled, The Atrophy of Ethnic Cultures. He first talks about the idea of the Ã¢â¬Å"melting potÃ¢â¬ and how it should not be analyzed lightly. He gives a quote from John Higham that says, Ã¢â¬Å"Loud assertions of pluralism almost invariably betray fears of assimilationÃ¢â¬ (Steinberg, 59). This means that minority groups that try to maintain their cultural traditions may, in fact, risk assimilation by doing so. Another point he brings to the surface is that when looking back at second or third generations of a specific minority group, these people still can relate back to their original traditions and culture identity. He then says, Ã¢â¬Å"But can the same be said of the new generation which has known only the Americanized version of the original culture?Ã¢â¬ (Steinberg, 60). This is an obvious prevailing issue when it comes to preserving ones culture. An example within the novel, Native Speaker, would be when Henry, the main character described as a Korean immigrant, explains the history with his father. His father, living in America, would gather with friends and participate in ggehÃ¢â¬â¢s, or Ã¢â¬Å"money clubs.Ã¢â¬ Here they would win money and eventually, that is all that mattered to the Korean group. The shift from typical Korean traditions to owning all this land and money in American became a vast transformation. Henry says about his father, Ã¢â¬Å"In America, he said, itÃ¢â¬â¢s even hard to stay Korean.Ã¢â¬ These alterations from one ethnic experience and tradition to another can be lost very quickly and potentially never be replenished. Throughout both Steinberg and GordonÃ¢â¬â¢s writing, they both have similarities and differences when regarding assimilation. Gordon talks about these Ã¢â¬Å"ethnic meetingsÃ¢â¬ which refer to assimilation. Throughout GordonÃ¢â¬â¢s chapter titled, The Nature of Assimilation, he gives a numerous amount of definitions from theorists and writers that differ in various ways. In an essay that Gordon leaves the author anonymous in this chapter defines assimilation as Ã¢â¬Å"the process by which different cultures, or individuals or groups representing different cultures, are merged into a homogenous unit. Here Gordon talks about assimilation as positive, whereas Steinberg takes a different approach. Steinberg suggests that assimilation is not always a positive aspect simply because it can result in the loss of a cultural identity. This is present in Native Speaker because Henry continuously tries indulging himself into American culture. He cannot fully accomplish this, which essentially results in his wife, Lelia, leaving him in the beginning of the novel. As there are differences within Steinberg and GordonÃ¢â¬â¢s readings, they do agree upon their understanding of the nature within assimilation. Gordon says that cultural behavior changes Ã¢â¬Å"may take place in the cultures of either one of the two groups, or there may be a reciprocal influence whereby the cultures of both groups are modifiedÃ¢â¬ (Gordon, 62). Steinberg agrees with this statement because he suggests that the changing of oneÃ¢â¬â¢s culture is at high risk when incorporated into a different culture. He says, Ã¢â¬Å"The ethnic crisis only begins with the fact that the core elements of traditional culture have been modified, diluted, compromised, and finally relinquishedÃ¢â¬ (Steinberg, 62). Both writers describe this lack of identity in one way or another. Assimilation is apparent in any society, especially America. People of different backgrounds continuously trying to come together to create one nation is a crucial aspect in society today. Steinberg, Gordon, and Lee all discuss how assimilation has issues when it comes to preserving ones ethnic traditions and identity. What they all convey to readers however, is the fact that the merging of cultures will forever be essential and inevitable. Works Cited Steinberg, Steven. The Ethnic Myth: Race, Ethnicity, and Class in America. Boston: Beacon Press, 1978. Print. Lee, Chang-Rae. Native Speaker. New York: Riverhead Books, 1995. Print. Gordon, Milton. The Nature of Assimilation. Oxford University Press, 1964. eBook.