Wyndham holiday Ownership SWOT Analysis Brian Lewis DeVry University WYNDHAM VACATION self-control HISTORY Wyndham Vacation Ownership started in 1966 under the conjure Fairfield Resorts in a north central Arkansas t protest called Greer’s ferryboat Lake. The showtime office was a small converted suck station and sales were moderate to home sites and lots. The first place would become Fairfield’s first resort – Fairfield Bay. In 1969 Fairfield spread out its development into Fairfield glade in Tennessee. Fairfield Resorts made a depart to their business in 1978 by introducing an interval based willpower under the pay heed “FairShare.” This new design offered families the opport unit of measurementy to own equity in the resort. This new concept included supererogatory customer go representatives and its own internal exchange program called FAX. During the 1980’s Fairfield began to conk out their expansion westward with the purchase of Fairfield flagstaff and locomote into the seaboard bushelaway resorts with Fairfield Williamsburg. In 1991, Fairfield introduced “FairShare Plus” which allowed vacationers flexibleness in vacation length, unit size, location, and season and was a innovator in using a point-based vacation system. Fairfield Resorts Inc.
was purchased by Cendant mint in 2001 and the servicing of Fairfield products was moved to Resort Condominiums International other known as RCI. RCI is a worldwide timeshare exchange company. In 2002 Cendant Corporation acquired Equivest and Trendwest making them th e largest vacation ownership company in the ! industry. Cendant Timeshare Resort Group Inc. changed its have-to doe with to Wyndham Vacation Ownership Inc. in association with a companywide turn out in 2006. (Wyndham Worldwide, 2006) The new hospitality division was named Wyndham Worldwide. On October twelfth 2006 Wyndham Vacation Ownership Inc, announced that it would incorporate the Wyndham Brand passim its business and re-branded Fairfield...If you want to get a full essay, rule it on our website: OrderCustomPaper.com
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