Sunday, November 17, 2019

Research report Paper Example | Topics and Well Written Essays - 1750 words - 4

Report - Research Paper Example These attempts of ennrching customer insights are highly different across different stores throughout the world (Marks & Spencer plc, 2015). Contextually, the current research demands for a study of customer insights into an organisation, where M&S has been proposed. The reason behind selecting M&S as the organisation for the study is the sector which it belongs to, i.e. retailing. The research of the retail sector would provide superior outcomes to the study, as a wide variety of customers arrive at retail outlets. The retail sector also has a higher number of consumers as compared to any other industry throughout the world. Moreover, it is notable that the consumers spend a significant proportion of time in retail outlets as compared to other outlets. Thus, it is important from the perspective of a researcher to select retail outlets for understanding consumer insights to a large extent (Marks and Spencer plc, 2015). The prime aim of the proposed research is to understand consumer insights in M&S. In this regard, for attaining the aim of the research, it is essential to draw some of the research objectives for the study. The research objectives are listed underneath. For the effective completion of the study, it is important to set some of the research questions. In this regard, it is highly important that the research questions are relevant to the objectives and aim of the study. These research questions are listed underneath. The proposed study involves a unique and decisive research plan, which would significantly support the overall development of the study and the effective completion of the same. In this regard, the correlation between the different variables would be executed (Baker, 2004). In this regard, the variables are selected based on the research questions of the study, which are listed above. Moreover, it is notable that the correlation process would be